Helping Riders get Home Safely: Battens Solicitors supports Somerset Road Safety Campaign.

Battens Solicitors is once again teaming up with the Somerset Road Safety team on their latest initiative, aimed at improving the visibility of motorcyclists and cyclists across Somerset, helping to reduce road casualties and keep riders safe.

Working in collaboration with Somerset Council's Road Safety Team, the campaign focuses on encouraging riders to stay visible, particularly during the autumn and winter months when darker evenings and reduced daylight can increase the risks on the roads.

As part of the initiative, 250 high-visibility vests have been produced and will be distributed free of charge to motorcyclists and cyclists throughout Somerset. The vests are designed to help riders stand out to other road users, particularly during low-light conditions, improving visibility and promoting safer journeys.

Road safety remains a key priority across Somerset, with the campaign seeking to reduce the number of rider casualties, particularly within urban areas where interactions between vehicles, cyclists and motorcyclists are more frequent.

Kate Golding, Associate Director and Head of Personal Injury and Clinical Negligence at Battens Solicitors, said:

"I was very keen to support this initiative in collaboration with Somerset Council and the Somerset Road Safety Team. As a Personal Injury Solicitor, my team and I have advised a number of motorcyclists and cyclists following life-changing accidents. We have seen first-hand the challenges they have had to navigate after their accidents, from recovery and rehabilitation through to the impact on their daily lives and families.

"This campaign is a simple but effective way of helping riders become more visible to other motorists. If it helps prevent even one serious accident, then it is a worthwhile investment. We hope it will contribute to reducing the number of people within our community who have to experience these devastating situations."

Sarah Gorman, Marketing and Business Development Manager at Battens Solicitors, added:

"As a firm committed to supporting the communities we serve across Somerset and the South West, we are proud to once again play a part in an important road safety initiative. By working together with local partners, we can help raise awareness and encourage safer behaviour on our roads for the benefit of everyone."

The campaign reinforces the message that increased visibility can make a significant difference to rider safety, particularly during the months when many journeys begin or end in darkness.

For more information about the campaign or to find out where high-visibility vests are available, please contact the Somerset Road Safety Team.