Trade Marks – what are they and why should I register one?
Head of Media & Entertainment, Battens Solicitors
A trade mark is a word or a catchphrase that you can use to differentiate your product or service in the marketplace, such as Nike, Chanel, "just do it" (Nike) or Diageo. You can add brand value by doing this, and in certain circumstances charge a premium for your product or service.
When you decide on a name for your business, or goods or services.
Registering a company at Companies House or buying a domain name does not stop someone else from using your name to market themselves or their own goods and services. They may choose to register a trademark to protect their brand, in which case you may have an expensive and lengthy battle to regain control of what should be your name and brand. Owning a trade mark adds value to your business: intellectual property (which includes trade marks, copyright, designs and patents) can greatly increase your bottom line and even bring in new revenue streams from licensing. It is invaluable in the event of a business sale, as most incoming buyers will need to see that what they're buying includes your trade marks.
In the country or countries where your business operates or sells its goods and services. If this is just the UK, then a UK trademark will be right for you, but if you want to trade in the EU, either now or in the future, then you should consider registering in the EU, which covers all EU countries, including the UK. This means that you do not need to register separately in the UK if you choose to register your trade mark in the EU. For countries outside the EU, please contact us.
Visit our Trademarks page by clicking here.
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